The Effectiveness of Storytelling in Customer Acquisition for IT Training Startups in Bangladesh

Abstract

This study looks at how Bangladeshi IT training firms could leverage storytelling in their marketing activities to acquire clients for their training courses. Storytelling Credibility, Emotional Connection, Story Relevance, Story Consistency, and Brand Authenticity are the five primary components in this study. According to a survey of 384 people, 74.6% of consumer decisions to enroll in IT training modules can be attributed to storytelling. More specifically, Customer Acquisition was found to be most impacted by Story Consistency and Brand Authenticity of marketing activities, while Emotional Connection showed a moderate effect. Moreover, the research found that storytelling that is not relevant has a counterproductive effect on customer acquisition. Based on this study, companies can attract customers by using consistent, genuine, and trustworthy storytelling. This study validates the idea that storytelling is an effective strategy for increasing consumer involvement in a competitive marketplace. Furthermore, this research indicates that integrating digital storytelling into marketing activities can strategically improve customer reach, turnover, and brand reputation.