Article-9 The Effect of Consumers’ Intrinsic Triggering Factors on Impulse Buying Behavior: A Study on Super Stores

Abstract

The Bangladeshi retail industry is heavily reliant on superstores. Superstores are getting more and more well-liked in our nation, and customers are developing stronger shopping behavior there. Among the various consumer behaviors, impulsive buying is one of them. It is vital to comprehend the concept of impulse buying and how customer’s intrinsic factors affect it, considering Bangladesh's growing acceptance of superstores. The main purpose of this study is to determine the effects of internal factors on consumer impulse buying behavior. Through exploratory and confirmatory factor analyses, the researched constructs were modified and validated. The proposed study paradigm was applied to the opinions of 205 Dhaka city residents, and the results were analyzed and measured using Smart PLS 3.0 statistical software. The study results indicate a substantial positive association between impulse buying intention, materialism behavior, shopping satisfaction tendency, and urge to buy with impulsive buying behavior, whereas the concept of emotion has demonstrated negative impacts. By verifying the findings, the study's results also provide support for earlier research projects in this area. Finally, the study offers insightful information to academics and marketers on Bangladeshi consumers' impulsive purchasing patterns in the still-evolving retail superstore sectors.