Bidita Zaman, B.Z., Erina Khan Elin, E.K.E. and Mohammad Zahedul Alam, PhD, M.Z.A.P. (2026) “Impact of SERVQUAL Dimensions on the Service Quality and Continuance Usage of mHealth Services: A Study on End-users of mHealth Services in Bangladesh”, Journal of Innovation in Business Studies, 2(1). doi:10.63266/qh0kms95.