Journal of Innovation in Business Studies
Article-10 Job Preference of University Student: A Discrete Choice Experiment
Today employees compete for qualified individuals and try to reduce employee turnover as a profit maximizing condition. That is why a proper understanding of employees' demands, including and beyond wage, is critical. The paper examines how various job attributes affect university students’ utility and their tendencies to choose different types of jobs. This study adopted the Discrete Choice Experiment (DCE) to find the Willingness to accept (WTA) among 213 students of Bangladesh University of Professionals (BUP). This study identified four essential job attributes such as monthly wage, job security, working hours and the opportunity of using the knowledge or skills they gained during their bachelor’s or masters and quantify the tradeoff preference among these four attributes. The paper finds that students prefer the public job sector more than the private job, entrepreneurship, and higher study. Having job security increases their utility by 35.8 percent and they require an amount of 16 thousand taka in the absence of job security. Working for long hours such as 46-60 hours and 61-75 hours decreases their utility by 39 percent and 25.2 percent respectively. Moreover, Female students are required more compensation than males for longer working hours whereas male students put more value on high wages.
Copyright (c) 2022 Journal of Innovation in Business Studies
Article-9 The Effect of Consumers’ Intrinsic Triggering Factors on Impulse Buying Behavior: A Study on Super Stores
The Bangladeshi retail industry is heavily reliant on superstores. Superstores are getting more and more well-liked in our nation, and customers are developing stronger shopping behavior there. Among the various consumer behaviors, impulsive buying is one of them. It is vital to comprehend the concept of impulse buying and how customer’s intrinsic factors affect it, considering Bangladesh's growing acceptance of superstores. The main purpose of this study is to determine the effects of internal factors on consumer impulse buying behavior. Through exploratory and confirmatory factor analyses, the researched constructs were modified and validated. The proposed study paradigm was applied to the opinions of 205 Dhaka city residents, and the results were analyzed and measured using Smart PLS 3.0 statistical software. The study results indicate a substantial positive association between impulse buying intention, materialism behavior, shopping satisfaction tendency, and urge to buy with impulsive buying behavior, whereas the concept of emotion has demonstrated negative impacts. By verifying the findings, the study's results also provide support for earlier research projects in this area. Finally, the study offers insightful information to academics and marketers on Bangladeshi consumers' impulsive purchasing patterns in the still-evolving retail superstore sectors.
Article-8 Innovations in Higher Education by Defence Services of Bangladesh: Challenges and Consequences
Defence services of Bangladesh run three public and four private universities including good number of affiliated colleges, academies, institutes, centres and schools. They show lot of innovations and edupreneurship in expanding scopes of higher and tertiary education in Bangladesh quantitatively and qualitatively. These are among 3 international universities, 52 public universities, and 108 private universities in Bangladesh. Defence services provide general, technical, engineering, medical, business, and social education to civilians and military professionals in their universities and higher education institutes. Grammar, logic, and rhetoric: trivium of 7 liberal arts help subsequent learning of quadrivium: arithmetic, geometry, music, and astronomy. STEM: science, technology, engineering and mathematics is given due importance in making curricular, co-curricular, and extra-curricular contents of military universities effective. Above are being reflected in individual legislative acts including the collective Private Universities Act 2010. Innovations take into considerations the western education systems, valuing real life performances over certifications, discouraging inflated gradings, shunning profit-orientation, tough actions against cronyism and nepotism etc. Military edupreneurships exhibited how COVID 19 and other devil causes are to be faced and dealt with to ensure quality university and higher education in Bangladesh. Our patriotic people, government authorities, and Bangladeshi diaspora abroad have been always optimistic and positive with defence services universities and higher education institutes. Serving and retired armed forces officers and personnel are solely and wholly involved in fulfilling the high hope and expectations for qualitative and quantitative higher education in Bangladesh through innovations and serendipity.
Mohammad Quamruzzaman Mohammad Quamruzzaman
Article-7 Investigating the Relationship Between Work-Related Environment and Employee’s Work Contentment in the Midst of Pandemic: A Study on Bangladeshi E-Commerce Companies
Work contentment of employees in the midst of pandemic got different urge due to the changing demand of the work environment and preferences of employees to adopt with the changes. To comprehend the current changing demands of the workforce caused by the COVID-19 pandemic, this paper attempts to investigate how workplace hygiene, opportunities for employee training, employment security, and flexibility in the workplace have an impact on employee work contentment during and after the pandemic. Global trends underwent a substantial change after the Covid-19 outbreak emerged. Acclimatization to the new environment has led to an increase in job insecurity, a decline in task completion productivity, a rise in stress levels, and a rise in counterproductive workplace conduct. In pandemic situations, job contentment became even more crucial. A pre-structured questionnaire has been designed and used to collect data from a sample of 167 employees serving various e-commerce firms in Bangladesh. For analyzing data and testing hypotheses, a partial least square structural equation modeling (PLS-SEM) method was applied. Quantitative and descriptive analysis methods have been used also. The findings of the study showed workplace hygiene, job security, and flexibility in work have a significant impact but prospects for employee training have no significant impact on employee job contentment during the pandemic. The study can be used for academic purposes and can be used by owners/managers/ business development departments of different E-commerce and F-commerce companies to aid in identifying the elements that staff members value in a dynamic working environment.
Article-6 Challenges of Marketing of Handloom Products: A Cross-Sectional Study in Kushtia District
As a traditional product, most of the handloom products in Bangladesh are primarily made for domestic market although there is much potential for them in international market. This industry is beset with lots of marketing problems. Still, this industry follows traditional distribution system that keeps away the industry from the potential of fast thriving. The purpose of this study was to evaluate how the weavers experience various marketing challenges to promote handloom products in home and abroad along with providing some recommendations for improvement in respective domain. To attain goal of the study, both primary and secondary data have been used. As the primary data, 50 interviews have been conducted through purposive sampling technique and as the secondary data, various books, journals, reports, handloom census of Bangladesh have been reviewed. The study found that the weavers are very much disappointed for the lack of proper marketing promotion that causes financial damage and frustrated for not getting proper support from the concerned authority to flourish this sector with large scale. This study also found that the weavers also spend days starving or committing suicide for various challenges. The study has recommended a set of marketing strategies along with a close monitoring and surveillance system from the concerned authority to create a business-friendly environment.
Article-5 Adoption of Islamic Banking in a Mediated Mechanism: Bangladesh Perspective
Although Islamic banking is widely adopted in Bangladesh, the Bangladeshi banking sector is still dominated by conventional banks. While religious sentiment helped Islamic banks grow in Bangladesh, lack of awareness and negative perceptions about Islamic banking may diminish that growth. This study aims to investigate how the willingness to adopt Islamic banking in Bangladesh is affected by the awareness of Islamic Banking and religiosity and how these relationships are mediated by the perception of Islamic Banking. Data from 302 respondents were collected using convenience sampling with a closed-ended self-administered questionnaire, while PLS-SEM was used to analyze the data. The study contributes to the existing literature by confirming the relationship between the aforementioned variables in the context of Bangladesh. As the study provides practical insights into the impact of perception, we recommend awareness and marketing campaigns to deal with potential negative perceptions from diminishing the willingness to adopt Islamic banking.
Saiful Anis Muhammad Sagir Saiful Anis Muhammad Sagir
Article-4 Adoption Decision of Human Resource Information Systems: A Special Reference to Cement Industry of Bangladesh
In the recent era, the use of Information System is unavoidable, and Human Resource Information System (HRIS) is one of the leading approaches to Information System. In ensuring organizational efficiency and competitive advantage, the human resource information system could be the pioneer. Anchored on the TOE model, this study attempted to identify the factors influencing the adoption of HRIS and the impact of this adoption on ensuring organizational effectiveness. A structured questionnaire survey was conducted on 200 employees of the cement companies who were specially working in the head office by occupying judgmental sampling method. SPSS version 26 was used to analyze the data. The result suggests that other than environmental factor; technological and organizational factors contribute a lot towards the adoption of HRIS, and a positive correlation exists between adoption of HRIS and organizational effectiveness. The results of this study will be beneficial for policymakers and professionals for formulating strategic policies in terms of adopting information system towards the advancement of the Human Resource Department and also the output will enhance the contribution to literature for academics and also for further studies.
Article-3 Key Economic Growth Factors of a Frontier Market: Evidence from Bangladesh
This paper attempts to determine the macroeconomic factors that might have a major impact on the economic growth rate of Bangladesh. ARDL (autoregressive distributed lag) bounds testing approach has been utilized on a dataset covering 44 years from 1976 to 2019. The result of the bounds test confirms a long run relationship among foreign direct investment (FDI), gross domestic savings (GDS), real interest rate (RIR), gross capital formation (GCF), total reserves (TRV), broad money supply (GM2), and gross domestic product (GDP). The absolute value of negative error correction term (ECT) highlights the annual adjustment rate of around 15 per cent of the disequilibrium in GDP to reclaim the long run equilibrium. GDS, RIR, TRV, and GM2 are statistically significant growth factors whereas GCF and FDI are not. GDS and TRV affect GDP positively. On the contrary, RIR and GM2 have a negative impact on GDP. The result of the pairwise Granger causality test indicates the existence of both the unidirectional and the bidirectional causality in the variables. Policy makers, regulators, and other stakeholders might be keen on these findings for cautious formulation and watchful implementation of policies so that a stable macroeconomic environment can be created and maintained for sustainable economic growth.
Article-2 Assessing the Effect of Cloud-based E-banking Services on Customer Satisfaction: Evidence from Bangladesh
Technology as a disruptive tool has accelerated the transition of the traditional banking industry to the internet banking era. E-banking services often referred to as internet banking is installing cloud base services in their business model to fulfil their objectives with more efficiency. Banks are looking forward to clutching maximum level of customer satisfaction with their innovative cloud-based offerings available on the internet ensuring service quality and ease of service usage. With this objective in mind, it is imperative to understand to what extent cloud-based E-banking services are influencing customer satisfaction in our country. Data collected from 313 customers have been analysed using smartPLS3 to investigate the possible relationship between five E-banking service factors and customer satisfaction. The results showed that information security, E-learning and service quality have a significant positive impact on customer satisfaction. Whereas the impact of cloud services and E-CRM on customer satisfaction is not statistically significant. The study has great practical implications as the findings will help policymakers in formulating strategies for cloud-based banking facilities.
Article-1 Does Work-Family Conflict Slacken Employee Performance? An Investigation from Developing Countries Perspectives
Work-family conflict (WFC) is one of the buzzwords in the modern industrial arena as most of the corporations are experiencing the issue from their employees’ lives. As human being is to play multiple roles in every day which really make them puzzle to make a balance in between their work and family life. The present study aims to investigate the relationship between WFC and employee performance considering supervisory support, co-workers’ support, family support, and organizational work-life balance (WLB) polices as the predecessors of WFC. Data were collected from over 420 sample respondents and to collect data the researchers have followed judgmental sampling and convenience sampling techniques. The study found that poor co-workers’ support and inadequate organizational WLB policies has significant impact on WFC and the ultimate results of WFC leads to poor employee performance. Besides, the study also reveals that the poor supervisory support and poor family support have negative impact on employee WFC. The study concludes with mentioning some recommendations with directions for the future researchers.
supervisory support family support, co-workers’ support
Muhammad Shahidullah Tasfiq Shahidullah Tasfiq
Assessing the Determinants of Customer Satisfaction with Mobile Financial Services (MFS) in Bangladesh
This study aims to examine customer satisfaction and knowledge gaps in Mobile Financial Services (MFS) in Bangladesh, focusing on bKash, Rocket, Nagad, Upay, and MCash. It evaluates how effectively these providers meet customer expectations and identifies gaps in service offerings. The research also assesses industry competitiveness and strategic insights in Bangladesh’s digital financial sector. This study uses qualitative and quantitative methods to analyze customer satisfaction and knowledge gaps in Bangladesh’s MFS sector (bKash, Rocket, Nagad, Upay, MCash) through surveys, statistical tests, and strategic models. Data from 150 respondents were analyzed using SPSS to identify key factors affecting satisfaction and service quality improvement. The study found that perceived cost has the strongest impact on customer satisfaction with Mobile Financial Services (MFS) in Bangladesh. Customers who view transaction fees as fair and affordable are more satisfied and loyal. Other factors like security, responsiveness, empathy, and reliability showed weaker effects, as users now consider them standard features. Overall, satisfaction is driven mainly by value for money, highlighting the need for transparent pricing and fair charges.
Copyright (c) 2025 Journal of Innovation in Business Studies
The Assessing the Determinants of Customer Satisfaction with Mobile Financial Services (MFS) in Bangladesh
This study aims to examine customer satisfaction and knowledge gaps in Mobile Financial Services (MFS) in Bangladesh, focusing on bKash, Rocket, Nagad, Upay, and MCash. It evaluates how effectively these providers meet customer expectations and identifies gaps in service offerings. The research also assesses industry competitiveness and strategic insights in Bangladesh’s digital financial sector. m This study uses qualitative and quantitative methods to analyze customer satisfaction and knowledge gaps in Bangladesh’s MFS sector (bKash, Rocket, Nagad, Upay, MCash) through surveys, statistical tests, and strategic models. Data from 150 respondents were analyzed using SPSS to identify key factors affecting satisfaction and service quality improvement. The study found that perceived cost has the strongest impact on customer satisfaction with Mobile Financial Services (MFS) in Bangladesh. Customers who view transaction fees as fair and affordable are more satisfied and loyal. Other factors like security, responsiveness, empathy, and reliability showed weaker effects, as users now consider them standard features. Overall, satisfaction is driven mainly by value for money, highlighting the need for transparent pricing and fair charges. Key Contribution study contributes to understanding how perceived value and cost fairness influence customer satisfaction in Bangladesh’s digital finance sector. It reveals that value-for-money outweighs basic service features in shaping user satisfaction. The research offers practical insights to enhance MFS quality through transparent pricing and stronger customer engagement.
Analysis of mobile fintech adoption based onperceived value and risk theory: findings from PLSSEM and fsQCA
The rapid evolution of the financial sector, driven by fintech innovations underscores the importance of understanding the factors influencing mobile fintech adoption, especially in light of privacy and security concerns that hinder user acceptance. This study bridges a gap in the existing literature by proposing an integrated model synthesising perceived value and risk theories, offering a comprehensive framework for analysing mobile fintech adoption. Employing a dual-method approach that integrates Partial Least Squares Structural Equation Modelling (PLS-SEM) and fuzzy-set Qualitative Comparative Analysis (fsQCA), this study empirically investigates the interplay of various value and risk factors affecting adoption intentions among Chinese users. The PLS-SEM results reveal that the integrated model substantially enhances explanatory power, accounting for 46.27% of the variance in mobile fintech adoption. Utilitarian value, social value, performance risk, and time risk show statistically significant net effects on adoption. The fsQCA results identify seven distinct configurations associated with high-level mobile fintech adoption, and eight causal paths giving rise to its negation, highlighting the complexity of decision-making processes in this context. These findings have significant implications for both academic discourse and practical applications, advocating for the adoption of multifactorial frameworks in future studies to enhance understanding of technology acceptance in dynamic environments.
Treatment of Love and Marriage in Emily Bronte’s Wuthering Heights and Rabindranath Tagore’s Shesher Kobita: A Comparative Study
Treatment of love and marriage in Emily Bronte’s Wuthering Heights (1847) and Rabindranath Tagore’s Shesher Kobita (1929) share certain universal appeal regarding love and marriage. This universality can be found in the love relationship between Catharine and Heathcliff in the Wuthering Heights and Amit and Labannya in Shesher Kobita. Standing at the same position regarding true love, Catherine and Amit neither deny their true love nor marry their beloved. They do not want to confine their love within the marriage bond which is more like a social contract than the eternal union of souls. The study observes the contrast as well as the similarities in the treatment of their relationship with their partners. The study also attempts to analyze the complexity of relationship of Catherine and Heathcliff illustrated by Emily Bronte and Amit and Labannya relationship by Rabindranath Tagore. This is a qualitative study which is explorative in nature. Content analysis method has been used in collecting the information. All data collected are from primary and secondary sources.
Love, marriage, social contract, trans-cultural relation
Relationship between Organizational Political Behavior and Organizational Citizenship Behavior with the Mediating Role of Leadership Style and Emotional Intelligence: A Study on the Banking Industry of Bangladesh
The purpose of this study is to explore the relationship between organizational political behavior, discretionary behaviors of the employees, leadership style, and emotional intelligence. Using a stratified random sampling method, data of the study were collected from 206 banking professionals through a structured survey questionnaire. The study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) using Smart PLS 4 software for comprehensive data analysis. Firstly, the findings reveal that engaging in organizational political behaviors impacts employees' commitment to voluntary activities outside their job roles. Secondly, it emphasizes the impact of emotional as well as leadership in shaping employees' perceptions of citizenship behaviors. Furthermore, this research highlights a correlation between politics and leadership styles. It suggests that higher levels of politics can weaken the influence of leadership approaches. Additionally, individuals- inclined towards politics- tend to possess greater levels of emotional intelligence. Importantly mediation analyses demonstrate how leadership styles and emotional intelligence intervene the connection between politics and citizenship behaviors. By fostering leadership and developing emotional intelligence competencies within organizations, the findings indicate the importance of fostering organizational cultures. It is hoped that these findings can be utilized by banking industry leaders and HR professionals in Bangladesh to enhance their performance. These insights can help create an environment that fosters behaviors and contributes to the success of organizations.
Influence of Subordinates’ Strength-based Leadership and Employee Wellbeing on Employee Engagement
Considering the influence of Leadership style to ensure employee engagement of employees, the study aims to investigate the relationship between Strength-based Leadership and employee engagement using the lens of the Leader-Member-Exchange (LMX) theory. This study is quantitative in nature. The objective of this study is to determine the influence of subordinates’ strength based leadership and employee wellbeing on employee engagement. This quantitative study aims to obtain generalized results by collecting 253 questionnaires from divergent manufacturing and service organizations. The collected data were analyzed using correlation and regression analysis to test the hypotheses and evaluate the relationship among the variables. The results exhibited a notable influence of strength-based Leadership on employee engagement. The study encloses practical implications and notes for upcoming research.
Influence of Key Aggregates of External Debt on the Economic Growth & Development of Bangladesh: An Econometric Analysis
As a developing country, Bangladesh is largely dependent on external debt for its infrastructural development projects, which certainly signifies the overall indicator for the development of accelerating economic growth. Therefore, the study aims to investigate the effect of key aggregates involved in external debt, such as debt service payments, external reserves, and interest rates, on the gross domestic product (GDP) of Bangladesh. The study involves time series data on the selected variables from 1992 to 2023 and applies the ordinary least square (OLS) model with the variables to be tested through the Breusch-Pagan/ CookWeisberg test for heteroskedasticity. Also, for testing the multicollinearity, the Variance Inflation Factor (VIF) and Pearson Correlation Matrix (PCM) tests have been used. The analyses show that GDP has a strong positive relationship with Debt Service Payment and External Reserves while a negative relationship with the interest rate, each at a 5% significance level., Finally, it is recommended that, to cultivate the positive impact of foreign debt, channeling the borrowed fund into export-promotional ventures or profitability of the invested venture to lessen the negative effect of debt service payments, the optimal debt level shall be determined up to the good risk position of external reserves maintaining a stable foreign exchange ratio and capital formation in the domestic debt market encouraging private investments at lower interest rate ensuring an efficient debt management policy within the country shall be implemented.
Exploring the Impact of Loyalty Programs on Customer Satisfaction in the Emerging Supermarkets of Bangladesh
This study investigates the impact of loyalty programs on customer satisfaction in the evolving supermarkets of Bangladesh, addressing the critical issue of customer retention amid increasing competition. As the retail landscape in Bangladesh undergoes a significant transformation, supermarkets play a pivotal role in modernizing the shopping experience. Despite their development, these supermarkets struggle to maintain sustained customer bases, stressing the need for effective loyalty programs. Loyalty programs are indispensable to contemporary retail strategies, especially in emerging markets like Bangladesh, where they aim to enhance customer satisfaction and operational efficiency. Data were collected from 421 customers across ten key supermarkets through an online survey, capturing their perceptions of loyalty programs, customer satisfaction, and purchasing behaviors. Statistical analysis using SPSS and AMOS was used to examine the relationships of the variables and validate theoretical models. The findings reveal that loyalty programs significantly enhance customer satisfaction, with factors such as product quality, service quality, store attributes, and hedonic value playing crucial roles. The study underscores the importance of tailored loyalty programs in driving customer retention, offering strategic insights for supermarket entrepreneurs and managers. By leveraging these insights, supermarkets can ameliorate customer engagement, foster long-term relationships, and achieve continued growth in Bangladesh's competitive retail market
Peer Influence and Purchase Intentions for Freemium OTT Platforms: A Student Perspective
This study examines the factors influencing students' purchase intention to upgrade to premium services on freemium OTT platforms, with a focus on peer influence as a moderator. Using a quantitative approach, data was collected through an online survey from 308 students. Structural equation modeling (SEM) was employed to test the hypothesized relationships. Content variety emerged as the only significant predictor of purchase intention, suggesting that a diverse content offering strongly drives students' upgrade decisions. Surprisingly, perceived enjoyment, trust, and price sensitivity did not show significant direct effects. Peer influence, while not directly affecting purchase intention, moderates the impact of content variety, diminishing its positive effect when social influence is high. It also marginally moderates the effects of price sensitivity and perceived enjoyment, intensifying their roles. These findings offer valuable insights into the interplay between content and social factors in shaping students’ behavior on freemium OTT platforms.
Determinants of Perceived Organizational Support and Employee Outcomes of Banking Industry in Bangladesh: An Antecedent-Focus-Outcome Model
The objective of the current research is to see the influence of different factors as determinants as antecedents of perceived organizational support (POS) as well as employee’s organizational commitment and creative behaviour are the outcomes of POS. The study's data came from 308 front-line bank employees in Bangladesh. The study used a two-step process to examine the structural and measurement models. The findings of the study showed all four antecedents have a significant positive relationship with POS. On the other hand, employee organizational commitment and employee creativity were significantly positively impacted by POS. The findings indicate that when workers perceive a high degree of support from the organization, they are more likely to feel committed to its objectives and core values, which strengthens their commitment and loyalty. This suggests that investing in initiatives to raise staff members' opinions of the organization's support can have a significant positive effect on their commitment and creativity, which will ultimately boost the competitiveness and performance of the organization in hectic work environments.
The Academic Quality and Integrity in the New Higher Education Digital Environment
Academic Quality and Integrity in the New Higher Education Digital Environment: A Global Perspective provides discussions on the work of three editors who have significant experience in the quality assurance of teaching and learning and have been developing approaches during the recent COVID-19 pandemic. Discussions on learning and teaching during the pandemic were concentrated on how academic institutions ensure quality of courses, and that academic integrity is maintained in all assessments in a digital environment, thus ensuring what is being delivered meets global standards and professional bodies have confidence in programs delivered by the higher education sector. The area of quality assurance and academic integrity is thus critical in this new digital environment where significant educational programs will be delivered.